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Privacy Policy

At Shoetique we are committed to maintaining the trust and confidence of visitors to our website.  We want you to know that we respect your privacy and we are committed to protecting your personal data.  Under General Data Protection Regulation (GDPR), you have a right to be advised of what data we store and how we intend to use this data.  This Privacy Policy is intended to explain, how and why we collect personal information. 

This policy was updated in May 2018.

1) What Personal Data do we use

Information you give us 

  • Your Name;
  • Your Address (both Billing and Delivery address if different);
  • Your Telephone Number;
  • Your Email Address;
  • Your Payment Details. It is important to note, we do not hold or store payment details.

Information we may collect

  • Technical Data - including Internet Protocol / IP address, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform or other technology on the devices you use to access this website;
  • Information about your visit - Including when and how you accessed our site, products you viewed or searched for, page response times, length of visits to certain pages and page interaction.  We use a third party service, Google Analytics, to collect standard internet log information and details of visitor pattens.  This information is processed in a way which doesn't identify anyone;
  • Profile Data - Includes purchases made by you, site username and password and any contact preferences.

2) How and why do we use your Personal Data

We will use your personal data for the following purposes: 

Contractual and Sales Purposes

  • We need to use your personal data for administrative purposes, in respect of our relationship with you as a customer or suppler;
  • To enable us to carry out any obligations or duties arising from any contracts entered into between you and us;
  • To inform you about changes to our services.

Marketing Purposes

  • We need to use your personal data for direct marketing so that we can inform you about goods or promotions that may be relevant to you, or we feel may be of interest to you;
  • To measure the effectiveness and relevance of advertising that we may serve to you, so we can improve them and make it more relevant to you.

Website Purposes

  • To personalise your user-experience of our website, so that the content is presented in the most effective manner for you and your device;
  • To help administer our site, including troubleshooting, data analysis, testing, research and statistical and analytical purposes;
  • To help keep our site safe and secure.

3) Our legal basis for using your personal data

In order to process your personal data for the purposes outlined above, we rely on the following legal bases: -


We may in certain circumstances ask for your consent to use your personal data.  If we do, we will make it clear that we are asking for your consent, as this is the legal basis we intend to rely on for using your personal data.  

We will only ask for your consent if necessary.  If you do not provide us with consent when we request it, or if you later withdraw your consent, we will not rely on our legitimate interest to use your personal data in this way.

Should you wish to withdraw your consent, you can do so at any time by contacting our customer service department on 0161-694-7680 or emailing us at  You can also unsubscribe to any newsletters we may send you.


We will use your personal data to fulfil a contract between us and you as a customer or supplier.  This is separate legal basis which applies when you buy a good or a service from us.

Legitimate Interest

Legitimate interest is a lawful basis for processing personal data.  Our legitimate interest for using your personal data is so that we can: 

  • Operate our administrative services effectively;
  • Give you information on goods or promotions that we, or third parties feel may interest you;
  • Fulfil our obligations to you as a customer or supplier.

4) Disclosure of your personal data

We may share your personal data with any member of our group.  We may also share your personal data with selected third parties including: -

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter with them or you;
  • Advertisers and advertising networks;
  • Search Engine and Analytics providers that help with the improvement of the website;
  • Credit reference agencies.

We may disclose your personal data to third parties: -

  • In the event we sell or buy any business or assets.  In this circumstance we may provide your personal data to the prospective seller or buyer of any such business or asset;
  • If we are under a duty or provide or share your personal data in order to comply with any legal obligation.

5) Data Security

We have put in place appropriate security measures to prevent your personal data from being lost, stolen or accessed in an unauthorised way.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties that have a need to know.  They will only process your personal data when instructed to do so by us, and they are subject to a duty of confidentiality. 

6) Data Retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including the purposes of satisfying any legal, accounting or reporting requirement.  

By law and for tax purposes, we have to keep basic information about our customers for six years after they cease being customers.

In some circumstances we may anonymise and/or delete your personal data.  In some circumstances, you can ask us to delete your data - see 'Right to be forgotten' below.

7) Your Legal Rights

There is no statutory obligation on you to provide us with your personal data.  When entering into a contract with us, you may be required to provide your personal data, so we can fulfil our obligations as part of the contract.

You do have a number of legal rights when it comes to your personal data.  You have the right to: - 

Request access to your personal data.  This enables you to receive a copy of the personal data we hold and to check that we are lawfully processing it.  If you require any further copies, we reserve the right to charge a reasonable administrative fee.

If you do require details of the personal data we hold for you, please make your request in writing to the contact details below.  Please specify in as much detail as possible the information you require.

Right to be forgotten. You have the right to ask us to delete or remove all personal data that we hold.  You also have the right for us to delete or remove your personal data where you have exercised your right to object to processing, where we may have processed your information unlawfully.  As part of your request, include details of the information you would like us to delete and why.  Please note, we may not always be able to comply with your request for specific legal reason which will be notified at the time of request.

Right to object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something which makes you want to object to processing on these grounds. In some cases, we may have compelling legitimate grounds to process your information which override your rights and freedoms.

Right to object to direct marketing.  If you object to our use of your personal data for direct marketing, please contact us using the contact information set out below so that we can process your request.  

Request to restrict.  You have the right to restrict how we use your personal data, where it is feasible.  This means we will only be able to use your personal data to carry out certain actions.  If you wish to do so, please specify exactly what is required.

Request the transfer of your personal data to you or a third party of your choice, where it is technically feasible.  You have the right to receive your data in a commonly used, electronic format.  If you wish for us to transfer your data, please contact us using the contact information below.  Please note that your exercise of this right would not require us to delete your personal data.  

Withdraw consent at any time where we are relying on consent to process your personal data that we hold.  This will not affect the lawfulness of any processing of data carried out before your withdrawal of consent.  It must be noted, if you withdraw your consent, we may not be able to provide certain products to you.

8) Changes to this Policy

Any changes we may make to this policy in the future will be posted on our Privacy Policy page on our website.

9) How to make a complaint

If you wish to make a complaint about the way we use your personal data, please contact us using the contact information below.

Upon receiving your complaint, our Data Protection Officer will deal with this.

If you feel we have not dealt with your complaint, you have a right to to make a complaint to the ICO (Information Commissioner's Office).  This is the Government's supervisory authority for matters relating to data protection.  They can be contacted on their helpline 0303 123 113.  For further information on the ICO, please visit

10) Contacting Us

Should you have any queries about your personal data or have any questions on this policy, you can contact us in the following ways: -

By email: 

By phone: 0161 694 7680

By post: Shoetique, 185 Ashley Rd, Hale, Altrincham, Cheshire, WA15 9SQ