Keds created the original sneaker back in 1916, also known as the ‘Champion’. Supplying footwear for tennis greats and becoming a must have classic amongst dance all-nighters. Creating a line just for women in 1938 called the Kedettes, Keds brought out the first high-heeled shoes that offered comfortable, shock absorbing rubber soles. Keds Champion is the new go to shoe again, worn with everything from shorts and trousers to skirts and leggings by all the hip kids of the 80’s. In 2007 Keds brought out a line of footwear for the fashion mad women of the Sex and the City era, having them swap stilettos for stylish pumps. Keds teamed up with Taylor Swift in 2013 to launch a selection of Champion pumps with pretty, girly prints and stripes. With celebrities itching to collaborate with them and a clothing line on the go Keds are only getting better and better. If you love Keds laid-back, comfy style why not have a look through our fantastic selection of Superga, Dude and Mustang footwear that we stock here at Shoetique.