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FitFlop Width Fittings
FitFlop Width Fittings

FitFlop™ Technology Explained

We are proud to be an official Stockist of FitFlop™ and stock one of the largest ranges in the UK. FitFlop™ is famous for perfectly combining comfort with style and the secret to their amazingly comfortable footwear  is their biomechanically engineered midsoles. This revolutionary technology was designed by two pioneering British biomechanics nine years ago and has now been developed into four different midsoles. The original Microwobbleboard™ Midsole is built with a triple density, pressure diffusing base to deliver extraordinary comfort. This can be found in most of their classic Sandals, look out for the red Microwobbleboard plug. Their slimmer Supercomff™ Midsole is built with both style and comfort in mind and is featured on their iconic superballerina, look out for the yellow Supercomff plug. The Anatomicush midsole is flexible and lightweight, designed to move with your feet.This single density Midsole can be found in the Brand new Uberknit shoes, look out for the pink Anatomicush plug. Finally FitFlop’s newest technology, iQushion. Newly launched these mind-bendingly comfortable flip flops combine arch-support with underfoot cushioning for all day comfort. We stock a huge range of FitFlop Sandals, shoes and boots.

At we will provide Fast UK Delivery and Easy Returns to make purchasing any of our FitFlop products easy and stress free. We have a friendly customer services team who are always happy to help with any issues or queries. We are also 5-star rated on trust pilot and pride ourselves on providing the best experience for all our customers.

We have one of the largest FitFlop ranges in the UK and therefore will always provide you with the most up to date and trendy styles FitFlop offer. We are and official stockist and so you can be assured that all our products are the highest quality.