FitFlop™ was founded in 2006 by the fabulous entrepreneur that is Marcia Kilgore. She believed in the theory of not being able to reach your true potential if you had to compromise on comfort and thus the FitFlop™ shoe was born. The technology behind the comfort is due to the "Microwobbleboard™", a triple density base which provides pressure-diffusing, shock-absorbing relief to the foot.
Every style that FitFlop™ creates is beautiful in its own right and they make sure that there is a colour and design that everyone will love! From ballerina shoes and loafers for women, to slip on sandals and boat shoes for men, FitFlop has it all.
Our favourite women's FitFlop™ for this season has to be the LuLu™ Shimmer Suede, as the subtle shimmering upper looks beautiful glistening in the sunlight and the chic design looks great with anything you wear! For men, we love the Trakk™ II sandals, a simple and stylish sandal that is great
Our full FitFlop™ UK range is available with free UK delivery. Buy yours online today!