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About FitFlop


Shoetique have been supplying FitFlop since the start, almost seven years ago.  At Shoetique we are all massive FitFlop fans and we practice what we preach with each and every one of us wearing FitFlop (plus many of our friends and families!).  This way we feel we can give you the appropriate advice to any FitFlop question and we can pass on the FitFlop knowledge and expertise we have built up over time.

We have established a huge and loyal FitFlop following both in our store in Hale and throughout the UK and Europe via our website.  


FitFlop TM believe that their ‘newness’ at shoemaking gives them the freedom to dream. To see footwear with fresh eyes – and deliver equal parts fun, fearlessness and functionality. 

In 2006 FitFlop first put their precision ergonomics under a set of sporty looking flip flop* straps, the only rules they followed were dictated by their expert Biomechanists.

FitFlop created a triple density MicrowobbleboardTM midsole and launched it in their first sandal.

Over nineteen million pairs have been sold since (and we’re repeatedly told – by happy customers – that FitFlop make the most comfortable footwear in the world.) 

FitFlop’s focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’. 

Because at FitFlop and Shoetique, we believe that when your feet feel great, you can make anything happen.

We have a dedicated team of FitFlop experts on hand at Shoetique.  Feel free to give us a call or drop us an email and we'll be happy to answer any question you have!